The first step towards investing in the stock market is finding the
right stockbroker. Choosing the right broker is often the
difference between investing success and failure. To justify his
or her commission, your broker must help you profit from
opportunities while guarding against market risks. Therefore,
while choosing your broker, we recommend that you look for the
Volatile emerging stock markets are often driven by a herd instinct,
with investors stampeding in or out at the same time. Quality
research provides investors the ability to anticipate market
trends well in advance, and thus stay ahead of the herd. Your
broker should have a record of successfully forecasting such
trends. Macro economic forecasting, technical analysis
capability and early market intelligence are essential
Along with market timing, stock selection is a key part of the
investment process. A broker must be able to locate hidden stock
values for clients that the rest of the market has overlooked.
This is achieved through incisive, original fundamental analysis
of individual sectors and companies. Select a broker with a top
quality research team covering all major sectors and stocks.
Quality research underpins all of Taurus' principal activities.
Timely research publications
We regularly update our clients on macroeconomic, stock market and
sector trends through our daily briefings and other periodical
research publications. Clients are also provided with timely
recommendations on individual stock prospects. Our research
advice is based on a continuous and detailed evaluation of
economic indicators, industry and company specific information.
Our research advice is available to all our clients free of cost.
Technology and information systems
Apart from a core team of in-house professionals, our research
facility includes an online financial and economic database, a
comprehensive stock of books, journals, reports and statistical
Taurus also provides research and consultancy services in areas such
as finance, industry, trade, macro and micro economic policies.
Once your order has been placed, you would wish to ensure that your
broker executes it efficiently. By that we mean buying or
selling the quantity you want at the best possible price.
Efficient execution requires a combination of sharp dealing
skills, market intelligence and a large diversified client
network. The last is a key quality to look for in a broker: a
widespread client network allows a broker to quickly cross match
client orders in illiquid stocks.
Large client base
Taurus' brokerage services cater to local and foreign institutional
clients such as mutual funds, unit trusts, investment banks,
insurance companies, brokerage firms, and selected individuals.
We have established ourselves as a premier brokerage house in
the Pakistan market on the strength of swift and transparent
execution capabilities and an unrivalled ability to match large
and difficult cross trades.
Brokers are often faced with conflicts of interest between their own
trading positions and their clients' orders. Thus trading
integrity is vital if you are to receive the best possible
prices from your broker. Choose a broker with a market
reputation for integrity.
Client confidence is our key concern
At Taurus, we recognize that client confidence is the foundation of
our business. We apply rigorous internal procedures to avoid
potential conflicts of interest, and ensure that our actions are
always underlined by transparency.
Adequate capital backing
Brokers often deal with clients on a delivery versus payment basis.
This means that if you buy (sell) shares you will make a payment
(deliver shares) first and receive shares (payment) later. You
are thus exposed to a settlement risk. Make sure that your
broker has an adequate capital base and shareholder backing to
protect you against settlement risks.
In addition to our equity capital, we have the backing of the
substantial financial resources of our sponsoring institutions.
Quality of human resources
The success of a financial services company rests on the quality of
its people. To deliver the quality of service that you as a
client are entitled to, a broker must employ the best human
At Taurus you will be cared for by a team of experienced, dedicated
professionals, with a commitment to excel at what we do. We
recognize that ours is a service industry, where technical
excellence alone is not enough. Each one of us at Taurus,
therefore, works at building long-term relationships,
based on winning the trust, confidence and
loyalty of our clients.